McDonald’s have created a virtual farm on the internet using the gaming phenomenon Farmville. Article link http://www.digitalbuzzblog.com
Samsung have commissioned the Viral Factory to drop 100 paper airplanes from a weather balloon which will be taken to the edge of space. Aboard each paper airplane will be a Samsung SD card, which will contain media that has been uploaded by the public via the Project Space Planes Web site. Article link news.cnet.com
Swedish ad agency Forsman & Bodenfors launched a campaign utilising Facebook and Social media, to help promote a new Ikea store in Malmo, Sweden.